New School Food "Reward" Policy

Although this hasn't gotten a lot of ink, here in this corner of Abingdon the Board of Education's new policy on not giving students rewards with food receives a resounding thumbs down.
Currently students can receive pizza parties, ice cream socials for achieving class goals. Sometimes these are given for outstanding academic outcomes/good behavior. The new policy disallows these parties citing them as rewards. The new policy also prohibits taking away recess as punishment because students need the entire 15 minutes to exercise.
We know that children are more overweight than ever, but is it really caused by a pizza party once every marking period? The gift of a candy cane to a child who's gotten a good report card is leading to a life of obesity?
This is one of those cosmetic fixes so that it appears the school board is addressing a serious problem without doing anything.
Here at TAA we rarely allow our students to purchase school lunches, or what's commonly known as the choice of pizza, mozarella sticks, nachos, chicken poppers, pizzatas, and other assortments of fried, artery-clogging stupefying foods. Oprah's guru Dr. Oz did an informal study at a school where he discussed with teachers what happens after students eat school lunches: nothing. The students are dazed and lethargic. Isn't this a greater problem?
The New York Times has an op/ed piece about this outlining the problems of the current system. You can read it here. With all the local farms closeby, wouldn't it be a win/win to try something like this? A help to the local farmers as well as healthy food for students.